For agents and brokers
Launch your own self-listing business
Sellers want to keep more of their equity. Give them what Keystead gives ours: they list their own home with AI doing the work, and your brokerage lists it on the MLS for a fee you set. It's fully white-label, so your sellers only ever see your brand. You keep the clients and the revenue; Keystead runs the platform behind it.
- White-label, under your brandYour name, logo and colors on the app, your domain, and email from your brokerage. Keystead stays behind the scenes.
- Your brokerage, your priceListings go on the MLS under your brokerage, and you set what sellers pay.
- Volume without more staffThe AI handles the paperwork between conversations, so a small team can serve many sellers. Your agents step in for the big moments.
- A flat software feePer listing. Never a share of your fees, and we set everything up with you.
A seller app, ready on day one
Pricing from real sales, the listing, photos, marketing and e-signing, in your brand. Your sellers do it themselves in one app.
AI that reads every email
Offers, counters, repair requests and lender letters are read and checked the moment they land, so your team isn't retyping contracts.
Showings that run themselves
Online booking with ID-checked visitors, lockbox codes sent 30 minutes ahead, and feedback after every tour.
Offers through closing
Net sheets, counters with an AI confidence of acceptance, inspection requests and the title company, tracked to the wire.
Request sent. Someone from Keystead will contact you within one business day. Check your email for a confirmation.
What your sellers get
The whole sale, run by AI, under your brand.
One example sale, every step the platform handles for your sellers and your team. It plays on its own; tap any step to jump to it.
Value range
Recent sales nearby
At $517,000 you keep
Price
Know your number before you list
Your value comes from public records and real nearby sales, with the comps shown so you can check them. Move the price and see what you'd actually walk away with.
- Comparable sales with the adjustments shown
- Your net at any price, after every cost
- Odds of selling in the first month
Ohio disclosure
Prepare
Listing copy written and checked for you
The AI writes an MLS-ready description from your home's details, checks every word against fair housing rules, and walks you through Ohio's disclosure form one question at a time.
- Fair housing problems caught and rewritten
- Your own words kept if you edit
- Ohio Residential Property Disclosure, saved as you go
Get ready
Photographer booked, sign and lockbox on the way
Pick a time and a professional photographer is booked, or upload your own photos and get a shot list. Your yard sign has a QR code buyers scan to see the home and book a tour, and the lockbox ships to your door.
- Photographer booked in the app
- QR yard sign that books showings
- Lockbox tracking shown as it ships
Your home is on
Go live
Listed on the MLS like any agent's listing
A licensed Ohio brokerage puts your home on the MLS, so it shows up on Zillow, Realtor.com, Redfin and every buyer's agent's search. You get your own listing page too, and you see the views come in.
- On the MLS, not a for-sale-by-owner site
- Your own listing page with tours and offers
- Listing page views and tour requests, updated daily
Just listed in Columbus! 3 bed, 2 bath on a quiet street near the parks. Tour it or make an offer at the link. 🏡
Light, hardwoods and a backyard made for summer. #JustListed #ColumbusOhio #Keystead
Neighbors, our home on Maple Grove is for sale. Know someone who'd love the street?
Market
Your marketing is made before you ask
Share-ready graphics, a listing video, captions for every network, a printable flyer, neighbor door hangers and open house signs, all made from your photos. Every stage, from Just listed to Sold, gets its own set.
- Posts for Facebook, Instagram, Nextdoor and text
- Flyer, door hanger and open house sign PDFs
- Open houses with QR sign-in and thank-you notes
This week
Showings
Showings book themselves, safely
Choose the windows that work for you. Buyers and their agents book from your listing page, verify their ID first, and get the lockbox code 30 minutes before the visit, never earlier. Feedback comes back after every tour.
- Every visitor ID-verified before the code
- Works with ShowingTime requests from agents
- Feedback and buyer interest after each visit
Inbox
Agents email your listing. The AI reads every word.
Your listing has its own email address on the MLS. Every email that arrives is opened, read and summarized: offers, counters, lender letters, repair requests, title updates, documents from dotloop and DocuSign. Offers go straight into your offer sheet.
- Terms pulled from the contract, not the email
- Each number checked against the document
- Nothing answered or signed until you say so
Your counter-offer
Offers
Know what every offer puts in your pocket
Every offer shows what you'd net after their closing-cost asks and agent fee, and a suggested counter with its AI confidence of acceptance. Slide the counter and the numbers move with you.
- Counter, accept or decline in a tap
- The counter is filled in and emailed for you
- A licensed agent a call away for big decisions
Counter-Offer No. 1
Price: $506,000 · Seller contribution: $2,500 · Inspection: 7 days · Closing on or before Nov 17, 2026
Audit trail
Sign
Every signature, on your phone
Listing agreement, disclosures, counteroffers, acceptance and repair amendments are all filled in for you and signed in the app. Signed copies go to the other side automatically, with a full audit trail.
- Fields filled from the deal, nothing retyped
- Co-owners sign from their own link
- A complete record of who signed what, and when
Close
Every step to closing, read and tracked
Once you're under contract, the AI reads the inspection report and the buyers' repair request, suggests a fair credit, and keeps your title company, deadlines and walkthrough on track until the money is in your account.
- Repair requests read with a suggested answer
- Title company opened and updated automatically
- Walkthrough and closing day, step by step
Assistant
An assistant that knows your whole sale
Ask whether an offer is good, what to counter, or what happens next, and get an answer from your listing, your numbers and real sales nearby. It tells you the next step every time you open the app.
- Knows your listing, every offer and every email
- Push and text alerts for anything time-sensitive
- On your phone and your computer
Start your self-listing business.
Tell us about your brokerage and we'll walk you through the platform, pricing and setup within one business day.